A year after beauty executive Angela Guy was promoted to the position of general manager of L’Oréal USA’s ethnic division, SoftSheen-Carson, the business remains focused on its core woman of color ...

NEW YORK — Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women's Academy for Excellence. The Women's Academy for Excellence is a New ...

Hundreds of women gathered at the Hip Hop Culture Center in Harlem Saturday for free mini-makeover sessions and professional photographs. The event, entitled Picture of Strength, was created by ...

At right, Jennifer Hoekstra, an attorney with Aylstock, Witkin, Kreis & Overholtz PLLC, consults with Jamison Minniefield about a lawsuit against L'Oreal USA and Softsheen-Carson that alleges ...

I constantly wear a weave, with my hair braided underneath, so when I take it out, I look for products that can restore the moisture to my natural tresses. Any girl with a head full of Brazilian or ...

To help commemorate SoftSheen-Carson's milestone anniversary, we chatted with the company's Senior VP and General Manger, Angela Guy, who filled us in on the legendary brand's rich history--which ...

NEW YORK Looking to leverage the popularity of natural or “nature-inspired” beauty products, SoftSheen-Carson has launched for 2009 its new Roots of Nature natural-based hair care line. The products, ...