Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

PART ONE: BACKGROUND UNDERSTANDING -- Becoming Familiar with Social Networks -- A Brief History of Social Network Analysis -- How to Study Social Networks, from Theory to Design -- PART TWO: LEVELS OF ...