Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Sam Su for Smirnoff ICE Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees ...

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Sparkling water has been around for decades, but it has recently become trendy as an alternative to sugary soft drinks. US seltzer sales have grown by 42% over the past five years, according to the ...

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in ...

Smirnoff Ice Grape tastes exactly like a classic grape soda. It is extremely sweet, and it tastes nothing like actual grapes, but there's something about that purple color and flavor that makes me ...

Smirnoff Ice unveiled its first global campaign on June 10, according to information shared with Marketing Dive. To mark the 25th anniversary of the Diageo brand, it is adopting a localized approach ...

Smirnoff’s ‘Electric Picnic Activation’ by Verve won gold at The Drum Awards, addressing its challenge of ubiquity without distinctiveness by launching Ireland’s most inclusive, vibrant festival hub, ...