Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

What’s in a logo? Put simply, it’s a graphic design branded to identify a company. But these days, there’s often more to a logo than meets the eye. Dynamic design is one of the hottest design trends ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...