Google Ads shows recommended experiments

Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026.
Marketplace

The challenges of integrating ads in AI search engines

Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly pulled back on plans to integrate ads into their AI ...
Search Engine Roundtable

Google Ads Search Terms Report Adds Quick Filters Without Options Enabled

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.