There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...

Nielsen, a global provider of audience measurement, data and analytics, today announced that Magellan AI, a provider of podcast advertising intelligence and measurement, has licensed and integrated ...

Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company’s estimations of the total number of ...

Nielsen data shows New Zealand outdoor retail brands are reshaping ad strategies to reach 2.21 million outdoor enthusiasts, ...