Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Recently, I had the privilege of moderating two panels featuring sales and marketing leaders representing companies the likes of Manhattan Associates, Cox Automotive, Fiserv, Deluxe, Oracle, EarthLink ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

American companies have utilized boards for many decades to allow investors to provide guidance and influence decision making to maximize their investment. Going back to 1882, John D. Rockefeller ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing marketing success across different industries.

When there is a crisis, a company’s sales come in lower than expected. Almost all luxury brands have reported shrinking numbers during the first half of 2020, and it is safe to think that Q3 results ...