Of all the potential uses of return-path data, (RPD) local measurement arguably offers one of the top initial values. Recently I interviewed Pat Dineen, SVP Nielsen about his work using RPD in ...

CIMM is taking a proactive role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with return-path data measurement) and Asset Identification ...

NEW YORK—Nielsen has announced a multi-year data license renewal agreement with Comcast Corporation that will give it access to Comcast’s return path data (RPD). The agreement expands Nielsen's big ...

After a 19-month suspension, MRC’s decision this week to reinstate Nielsen’s national TV audience-measurement service couldn’t have come at a better time. However, it’s important to note, that ...

Indian DTH operator Dish TV is in the final stages of deploying return path data technology in its hybrid Set Top Boxes (STB) enabling the analysis of real time and accurate data on viewing patterns ...

Kantar Media is showing the Return Path Data (RPD) and Synchronised Experience technology SyncNow at IBC for the first time since acquiring its developer, Civolution’s Watermarking Unit. RPD is a form ...