Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Information theory and network physiology are rapidly converging fields that offer powerful frameworks for unraveling the complexities of living systems. At ...

This course provides an in-depth introduction to design science research, focusing on the scientific study of how people/teams develop new products, systems, and services. Students will develop skills ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...