About Pew Research Center’s Spring 2025 Global Attitudes Survey Results for the survey are based on a mix of telephone, face-to-face and online interviews ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

A typical Pew Research Center national survey – regardless of mode – is designed and implemented with a total survey error approach in mind, aimed at minimizing ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: Considering the differences between a questionnaire that respondents ...

In 1997 questionnaire research was viewed by many scientists (including myself) as soft science and an “easy way to a quick publication”. The principles underlying high quality questionnaire research ...