JLR reportedly told Autocar that the new badge will not replace the existing ones: “The Range Rover motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Jaguar Land Rover is doing a funny thing. It’s splitting out Range Rover as its own brand, and that means it needs its own logo. The question is whether they’ve come up with something iconic and ...

Luxury car brands are always evolving, but some transformations are quieter than others. While Jaguar’s recent rebranding stirred plenty of conversation, Range Rover’s latest design update is taking a ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...