Oxytocin may be responsible for new mothers' heightened ability to see faces in inanimate objects, but more research is needed. When you purchase through links on our site, we may earn an affiliate ...

Seeing faces in common objects is not unusual. You might have seen the “man in the moon”, or seen faces in electrical outlets or sliced bell peppers. A new study from the National Institute of Mental ...

Have you ever looked at the front of a car and thought it looked like it was smiling? Or spotted a face in a piece of toast or a cloud? This strange yet common experience isn’t your imagination ...

Scroll down for a transcription of this episode. What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia. Summary: Our minds are wired to ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. The phenomenon's ...

There may be a reason we see a man, rather than a maiden, in the moon. When people spot facelike patterns in inanimate objects, those faces are more likely to be perceived as male than female, ...

It’s called Pareidolia (Pair-Ed-Do-Leah) — Greek for “beyond the image” — a phenomenon where the mind perceives a familiar pattern where there isn’t one, according to Vox, which reports the brain does ...

Two eyes and a mouth—it doesn’t take much for our brains to construct a face—or in this case, two faces looking back at us. Source: Paul Hanaoka/Unsplash Many people have described looking at their ...

The mind is great at spotting potential friends, even when they’re inanimate. Feel emotional after spotting what looks like a face in your breakfast cereal, or perhaps what kind of looks like Virgin ...

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