Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...