Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Once used primarily to store basic data like website links or contact information, QR codes have evolved into strategic tools driving digital transformation across industries. Through my consulting ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...