Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Some scientists are hesitant to submit nonsignificant results to journals, citing reputation as a major factor.

This program was updated from an MA in General Psychology to an MS in Psychological Research in Fall 2024. Students in the Psychological Research program can create individual programs in conjunction ...

In the digital intelligence era, psychology education faces challenges and requires transformation to cultivate adaptable and interdisciplinary talents. This paper proposes two models to guide this ...

Since the early years of this century, it has been commonplace for computerized analyses of athletic statistics to guide a baseball manager’s choice of pinch hitter, a football coach’s decision to ...

Prepare for a career in mental health as a licensed psychological associate or psychological practitioner in Kentucky, for various other professional licensures in other states, or for doctoral study ...