A new model Though Kahneman’s prospect theory and fast and slow thinking model have many useful applications to public health messaging, they have received criticism for relying too heavily on ...

Prospect theory has emerged as a pivotal framework in understanding travel choice behaviour under uncertainty, offering a nuanced perspective that diverges from traditional expected utility theory.

Researchers have developed 'Dynamic Prospect Theory,' which integrates the most popular model in behavioral economics -- prospect theory and a well-established model from neuroscience -- reinforcement ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...