New Programmatic Advertising Study Reveals $6.6 Billion Cost of Bid Shading Cognitiv Surveyed Digital Media Buyers and Industry Experts to Understand and Uncover the Financial Impact of Bid Shading on ...
LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...
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