A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Fortunately, we’re here to help. Here’s a quick guide to the do’s and don’ts of programmatic mobile advertising. 1. DO Use Cross-Device Targeting and Attribution: Mobile empowers brands to reach their ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Consumers are becoming ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months after the company began selling desktop display ...