Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

"Throughout the region we have had some phenomenal quarter-on-quarter growth," Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. "The reason for that is ...

NEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that digital Media fueled the increase, growing ...