AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

Anteriad’s demand generation campaigns have consistently delivered the highest quality and engaged contacts than other solutions on the market today,” said Elizabeth Damioli, Demand Generation Manager ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced another integration, this time with marketing and advertising company ...

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong ...

India’s digital ad spend has exploded, dashboards look healthy, and brands are everywhere—Instagram, CTV, retail media—but ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...