Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in what it called 'marquee sporting events,' starting January 24 with the debut ...

Paramount's new programmatic access is designed to enhance visibility and engagement for marketers during major sports events. This initiative not only provides advertisers with the ability to secure ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Place Exchange's unmatched array of premium global OOH inventory adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

Kroger Precision Marketing (KPM), powered by 84.51°, has launched new managed-service offsite programmatic advertising capabilities, including programmatic audio, programmatic connected TV (CTV) and ...