Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

The TV series “Mad Men” gave the general public a view into how the advertising industry operated for decades. For ads to reach consumers, brands would hire an agency, which would then plan and ...

Los Angeles, California--(Newsfile Corp. - January 23, 2025) - Revenue Arc, a growth marketing and programmatic ad-buying platform, is formally announcing the release of ARC Foresight-an innovative ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to a ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...