I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

I used to finish every sentence with “you know?” It was a habit that drove my mom nuts. She talked to me about it — a lot. But when she started saying “No, I don’t know,” every time I said it, she ...

As a writer, I often stew about just the right word selection. My goal is to share my thoughts as clearly as possible, with all of the subtleties and nuances that are in my mind at the time. For that ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...

Marketing communication is a critical component of any marketing activities. Effective marketing communication will ensure that the right messages are conveyed to the right audiences through the right ...

As a small business owner, you're probably going to spend the better part of every day communicating – communicating with your employees, customers, potential customers, vendors, as well as ...