Who They’re For: Golfers who want more distance off the tee and from the fairway with the maximum level of short-game spin. The Skinny: The 2023 Pro V1 and Pro V1x retain their soft urethane covers ...

Yes, there is a new Pro V1 ball coming to the market. No, it’s probably not for you. Even if you play on the PGA Tour. Titleist’s family of multilayer urethane-cover golf balls, which includes Pro V1 ...

The latest version of the Titleist Pro V1 and Pro V1x, the most-played golf balls on the PGA Tour, LPGA Tour and every other professional circuit, first appeared in the public eye at the Shiners ...

The new Titleist Pro V1 and Pro V1x golf balls—somewhat remarkably given their near two decades of consistent dominance across all levels of the game—enter a fundamentally different space ...

The newest version of golf’s most popular ball made it to the PGA Tour last week. The Tour is in Las Vegas this week for the Shriners Children’s Open, where Titleist has traditionally introduced its ...

On paper this week’s Shriners Children’s Open might seem fairly unremarkable but it will see the introduction of the new Titleist Pro V1 and Pro V1x balls on the range for every player to test out.

Titleist’s 2023 Pro V1 and Pro V1x will be available globally on Jan. 25 for $54.99 per dozen. The colors include white (play numbers 1-4, 5-8 or all the same play numbers 00 or 1-99) and optic yellow ...

Paul Waring’s victory at the Abu Dhabi HSBC Championship stands out for many reasons. The 39-year-old had only won once before, at the 2018 Nordea Masters, and the quality of the field at Yas Links ...

Titleist’s Pro V1 and Pro V1x golf balls have been the epitome of excellence since their respective introductions in 2000 and 2003. While Titleist has since made continuous improvements to those ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. The most successful golf balls in history -- with respect to sales, Tour wins and ...

The ProV1 and the Shriners Hospitals for Children Open have become synonymous. The original ProV1 prototypes were introduced to TOUR players at the 2000 Shriners. Forty-seven players put the ball in ...

Who they're for: Golfers who want elite levels of distance and greenside spin, along with enhanced iron and wedge spin (Pro V1); and players who want a higher launch angle, more spin and a firmer feel ...