Determining a customer’s worth has never been an exact science for any company -- mainly because spreadsheet methods are prone to errors that lead to gaps in reporting processes. The introduction of ...

In the digital era, heightened by AI's influence, I would argue that the lack of a usage-based pricing model hinders businesses. Usage-based pricing—where customers are only charged when they use a ...

Generative artificial intelligence (GenAI) has revolutionized customer experience (CX), bringing in an unprecedented era of innovation across industries. Among its many capabilities, GenAI can deliver ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...