Eight out of ten PMax advertisers are now running CTV ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
TechWyse

Mastering Google Performance Max Campaigns: Tips for 2026 Success

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...
Search Engine Roundtable

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...
Campaign Asia

Google adds new asset testing to PMax to improve campaign performance

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...
Search Engine Land

Google adds segmentation to Performance Max Asset Groups

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a ...
Campaign Asia

Google rolls out several new PMax updates following successful beta launches

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...
Search Engine Roundtable

Google Ads PMax Pause/Enable/Remove Conversion Actions On Asset Group Level

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove ...
Search Engine Land

Performance Max vs. Search campaigns: New data reveals substantial search term overlap

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...
MediaPost

Google Releases New PMax Features, Maximizes Ad Assets

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.