JTI Korea’s heated tobacco device Ploom has transitioned its dedicated stick brand from “MEVIUS for Ploom” to “EVO,” effective Tuesday. The name EVO, short for “evolution,” reflects the brand’s goal ...

TOKYO--(BUSINESS WIRE)--Japan Tobacco Inc. (JT)(TSE:2914) launches Ploom AURA, its next generation heated tobacco device, on May 27, 2025, in Japan, primarily in its Ploom stores and CLUB JT online ...

Japan Tobacco International Korea, the local unit of a global tobacco manufacturer, announced Thursday the upcoming release of its odor-reduced tobacco vapor product Ploom Tech. The heat-not-burn ...

Korea's heated tobacco market is very advanced in terms of product variety and technology adoption. With the new product Ploom AURA at the forefront, we will set a new standard for the domestic heated ...

Japan's JTI is reentering South Korea's heated tobacco market with a new product, Ploom X Advanced, in a renewed growth push. "We understand Korea's market is highly competitive, but we believe now is ...