As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

"Winning with AI Personalization" exposes the fundamental flaw in how brands approach online personalization and offers ...

Many of the latest large language models (LLMs) are designed to remember details from past conversations or store user ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The panel ...

While many marketers see personalization as the way forward, the challenges getting there can be daunting. Personalization isn't new. It has been around for a long time since the introduction of the ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jeff Moses The workplace ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

As more consumers moved online during the pandemic, demand for streaming services exploded, and competition between providers has never been more intense. Despite the stellar subscriber numbers seen ...

You know how many times they’ve purchased your products, but do you understand their preferences and behaviors well enough to predict what they will want in the future? Data-driven customer ...