In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

S Swaminathan, CEO, GS1 India, in an exclusive interaction with ETHealthworld elucidates on the recent mandate for drug manufacturers to include barcodes with QR codes on their packaging, its benefits ...

The Drugs Technical Advisory Board (DTAB), in June 2019, approved the proposal for mandatory QR codes on the APIs in order to combat falsified drugs. (Image Credits: Pixabay) To control the sales of ...

QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be? It took a global pandemic for QR codes ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Zappar, the venerable UK studio that was one of the pioneers ...

DUBAI, United Arab Emirates, May 19, 2022 (GLOBE NEWSWIRE) -- Equally significant as packaging, product labeling has also emerged as an extremely important factor influencing the purchasing behavior ...

The Government of India announced on November 18 that under the new Drugs Rules or the Drugs (Eighth Amendment) Rules, 2022, mentioning a QR code or bar code on the packaging label will be mandatory ...

The Union health ministry has mandated compulsory quick response (QR) code on the packaging of 300 lifesaving drugs, including Allegra, Augmentin, Shelcal, Azythral, Calpol, Dolo, Fabiflu, Meftal Spas ...

The Food Safety and Standards Authority of India (FSSAI) has recommended the inclusion of QR code on food products for accessibility by visually impaired individuals stating that this will ensure ...

Panelists at the recent Packaging Recycling Summit in Atlanta say dynamic labels on packages can be the key to building consumer trust and confidence in the U.S. recycling system. Panelists at the ...

Every online order has two journeys—out to the customer and, for many, back again. Return packaging works best when it’s designed for both. Seals that hold, codes that scan and materials that survive ...