A global first neuroscience study by digital outdoor company QMS has shown that digital Out-Of-Home (OOH) is more effectively for long-term memory encoding when compared to static. The study, ...

A topic that's often very confusing for beginners when using neural networks is data normalization and encoding. Because neural networks work internally with numeric data, binary data (such as sex, ...

Source: A study by Australian digital outdoor media company QMS and Neuro-Insight. The neuro research involved 235 volunteers whose reponses were measured as they were exposed to 30 creatives across ...

Consumer neuroscience research company Neuro-Insight has released a study that it says outlines the six key links between TV advertising and long-term memory encoding (LTME.) Neuro-Insight advises ...

For the eighth year running, Neuro-Insight has teamed up with AdNews to unlock the brain’s take on creativity, by taking a deeper look at some of the Cannes award winners from this year. Apple had ...