Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Artificial intelligence chatbots are shaking up the way we use the internet, altering the search-for-clicks bargain that has shaped the landscape of the web for decades. Companies are scrambling to ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.