After years of confusion, a new study confirms the proton is tinier than once thought. That enables a test of the standard model of particle physics.

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

For blackberry breeders, white and pink flowers on blackberry plants are more than something to admire; they are a key early ...

From AR-powered rulers to GPS-based land survey tools, these 8 best measuring apps for iPhone and Android let you measure length, height, area, and even perimeters on the go. Accurate, versatile, and ...