Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Setting and accomplishing the goals and objectives of a business is crucial for success and growth. For highly educated and skilled job seekers aiming for salaries of $100,000 or more per year, ...

About 41% of HR professionals say that DEI progress is a measurable objective for their organization’s leadership team, according to an Aug. 23 report from Salary.com. Although DEI programs are making ...

What's the best thing a manager can do to start the new year in a constructive and productive way? It's nothing fancy, but it's fundamental and foundational: Set clear and meaningful objectives for ...

Management by objectives is a technique applied primarily to personnel management. In its essence it requires deliberate goal formulation for periods of time (like the next calendar or business year); ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Management by objectives, or MBO, centers on the need and value of defining measurable objectives for a group. The theory is that unless we can measure performance and progress, our impressions of ...