Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization ...

There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Why do we need a martech metrics? Well, the boardroom and ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

Zeta Global is seeing rapid growth thanks to its unified platform and focus on customer acquisition. Zeta Global’s platform is sticky, with high retention rates and growing scaled and super scaled ...

(MENAFN- urbantech) Silicon Valley, CA - Octopus Bridge, a long-established leader in retail technology, today announced a major expansion of its platform, positioning itself not only as a ...