I recently got introduced to Alyssa Hitaka at TopTierStartups.com, a new content site rich with startup related news, tips and interviews with startup founders. I was curious what her startup founders ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...