With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

If the UPC code was the salient product symbol icon of the last century, the QR code will surely represent the 21 st century. This two-dimensional matrix barcode is universally readable by camera or ...

More and more, QR codes are popping up in everything from newspaper and magazine advertising to broadcast ads, and yes even digital marketing. The reason is simple – QR codes give consumers an easy ...

I first heard of QR codes when I happened across an article about them. “QR” means quick response - as in when the codes are scanned, they instantly provide information about a product or service.

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...