Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...