Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

As the sources, types, and amounts of data continue to expand, so will the need for different kinds of analytics to make something of that data. Unfortunately, there is not a one-size-fits-all ...

Part I of our series on graph analytics introduced us to graph analytics, and its brethren graph databases. We talked about the use of graph analytics to understand and visualize relationships between ...

Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and Analytics Clean Room. This first-of-its-kind solution combines Neustar and TransUnion ...

Graph databases highlight relationships among the data elements that are otherwise invisible in a tabular format. Furthermore, the analysis is transformed from a descriptive viewpoint — analytics that ...

As we've been keeping track of the graph scene for a while now, a couple of things have started becoming apparent. One, graph is here to stay. Two, there's still some way to go to make the benefits of ...

The unprecedented explosion in the amount of information we are generating and collecting, thanks to the arrival of the internet and the always-online society, powers all the incredible advances we ...

Graph databases such as Neo4j, TigerGraph, Amazon Neptune, the graph portion of Azure Cosmos DB, and AnzoGraph, the subject of this review, offer a natural representation of data that is primarily ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...