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The Makers of Tree Hut Are Introducing a Second, ‘More Elevated' Body Care Brand

TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy, marking its next step into the ...
Retail Dive

Tree Hut gets a ‘grown-up’ sister brand

Tree Hut’s “big sister,” Bdy, is focused on the same category but uses skin care positioning and modern packaging to offer an “elevated” assortment without the prestige price tag, per the company.
Women's Wear Daily

TikTok Darling Tree Hut Launches First Pop-up in New York

TikTok darling Tree Hut is setting its sights beyond the small screen. This Friday and Saturday, the skin and body care brand will host its first pop-up in New York, offering consumers a ...
Women's Wear Daily

The Makers of Tree Hut Are Introducing a Second, ‘More Elevated’ Body Care Brand

TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy., marking its next step into the ...