Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply issues, the percentage of car buyers purchasing a new vehicle from the same ...
New car owners are not as brand loyal as they used to be, according to the recently released J.D. Power 2023 U.S. Automotive Brand Loyalty Study. However, some brands such as Porsche and Ford, ...
TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...
J.D. Power is sharing the results of its 2023 U.S. Automotive Brand Loyalty Study. Researchers say it shows that brand loyalty slipped among new vehicle buyers this year. Researchers attribute that to ...
The majority of new car buyers are returning to the brands they know best. That’s the finding from J.D. Power 2022 Automotive Brand Loyalty Study. The organization notes that inventory shortages and ...
Previous studies found that non-tiered loyalty programs had minimal, if any, effect on a company’s revenue. A study recently published in Marketing Science, however, shows that non-tiered loyalty ...
NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...
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