Last week's column about loading e-coupons to loyalty cards led to - what else - lots of reader comments about store loyalty cards. Whether they love them or loathe them, my readers are chiming in.

Most major supermarket chains and restaurants have loyalty schemes that, if used correctly, can help save customers a significant amount of money each week. Loyalty schemes date back to 1958, when ...

Each year, hundreds of people get the Harley-Davidson logo tattooed on their bodies. You may not be a tattoo person, but you can appreciate the love and dedication that a decision like this requires.

Add Yahoo as a preferred source to see more of our stories on Google. Some 97% of shoppers are a member of at least one supermarket loyalty scheme such as Tesco's Clubcard, according to government ...