By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Over the past few years, real-time location systems (RTLS) have emerged as a subject of exploration across various industries. When combined with smart buildings using Internet of Things (IoT) sensors ...

Brands have been using location-based data for years to improve customer experience. Here's how. According to 451 Research, location-based data can help marketers and brands provide better experiences ...

No audio available for this content. HERE Mapmaking allows users to create detailed interactive maps of private sites, outdoors and indoors. This includes sites not covered by public maps, such as ...

LBS can be split into two key segments. The first segment, most visible in North America, is the capability to provide enhanced emergency services to mobile wireless users. Surveys of U.S. mobile ...

Need to get directions when you are lost? Want to know if your friends are in the neighborhood? Location-based services—applications and websites that provide services based on your current ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are ...