Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

In 2026, leadership isn’t about having the loudest vision or the boldest prediction. It’s about being the person who can stand in the middle of complexity and say, “Here’s what matters. Here’s why.

Working with co-founders and entrepreneurs, I often find there is an urgency to get to market, release the product or service, gain those first customers and secure revenue and/or funding. The faster ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...