Lego’s secret: How the courage to say ‘no’ led to winning

In the world of business, boldness is often associated with addition: launching new ventures, entering new markets, and ...
People

How a Dedicated Friendship Led LEGO to Create Braille Instructions for Visually Impaired Children

The company will launch a testing phase of its LEGO Audio & Braille Building Instructions on Aug. 28 Matt Shifrin, from Newton, Massachusetts, has always loved playing with LEGOs. Born blind, he would ...
Bangkok Post

LEGO launches Smart Play system with sensors, sound and lights

Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity ...
The Globe and Mail

Bright My Bricks Revolutionizes the LEGO® Collector Market with Premium LEGO LED Kits

"A LEGO fan assembling the Jurassic Park T-Rex set enhanced with a Bright My Bricks LED light kit, bringing the dinosaur to life with stunning illumination.Fan building LEGO Jurassic T-Rex with Bright ...
Kotaku

I Need These Cordless, Battery-Free LED Lego Bricks For My Next Build

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...
Gizmodo

Light up your Lego creations with this new Pico LED system

Brickstuff has released an awesome new product that will help with lighting up those Lego displays. These Pico LED light boards are just 4mm in diameter so they will actually fit inside even the ...