Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.
Watching Hamilton, Norris, and Verstappen take their cars off the grid at the Miami Grand Prix is a thrilling experience. The cars they are driving are in close formation as they head for turn one, ...
Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...
A few years ago, Lego, the popular building-block manufacturer, teamed with Ferrari to make Formula One block sets. They also made mini-figures in the likenesses of several Ferrari drivers. One of the ...