Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and sense other nearby Legos.

Lego has made a huge announcement about its bricks, which the iconic toy maker says is as significant as the launch of the mini figure 50 years ago.

Together with Smart Tags and Smart Minifigures, the hi-tech upgrade gives Lego creations a digital brain that enable them to react in playful ways with lights and sounds.