A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

“I think we’ve gotten away from marketing over the years, and a lot of what is happening with match types empowers that,” said Aaron Levy, head of paid search at Tinuiti, in his presentation at SMX ...

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to ...

First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in a future post. Here are the ...

An AdWords advertiser on the HighRankings Forums asks an interesting question regarding how to maintain her Google AdWords account. She is utilizing broad match, phrase match, and exact match. Is that ...