Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

New research suggests that the electrical complexity of the brain diminishes in early Alzheimer’s disease, potentially signaling a breakdown in the neural networks that support conscious awareness. By ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.

New research from scientists around the globe has produced the strongest evidence to date that there are two separate cognitive systems. Three unrelated studies from March of 2014 offer new clues to ...

Procedural memory is a form of long-term memory that enables people to learn and execute tasks. It has been described as a kind of implicit memory: Unlike when a person recalls facts or images, ...

Memory actually takes many different forms. We know that when we store a memory, we are storing information. But, what that information is and how long we retain it determines what type of memory it ...