Opinions expressed by Entrepreneur contributors are their own. I speak to a lot of groups and associations on guerrilla marketing tactics and how they can take your business to a whole new level. I ...

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...