Is it me, or has social media marketing become an exercise in shouting? Marketers often seem to chase trends simply because ...

Integrated marketing communications (IMC) is no longer a nice-to-have—it’s the backbone of brand consistency in today’s fragmented media world. By combining channels like social, email, in-store, and ...

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A surge in AI-powered martech is accelerating the shift from analytics to autonomous execution, enabling brands to coordinate campaigns across channels with greater precision and speed. These ...

Marketing & Content Strategy leads CU Boulder’s integrated marketing and brand stewardship for institutional priorities. The team shapes, coordinates and executes campaigns that build long‑term ...